THE POSSESSION - PIAGET

For the global launch of Piaget’s new campaign, The Good Trip transformed a night in Dubai into a dazzling Studio 54-inspired celebration of timeless luxury. With the Burj Khalifa as its backdrop, the event featured the grand campaign reveal, immersive projection rooms, vibrant 70s design, and playful nods to the brand’s iconic spirit. Soulful performances by Abri and the Band and a legendary disco set by Dimitri From Paris lit up the night. From creative concept and spatial design to full production, AV, artist curation, and guest list management— we brought the Piaget Society together for an unforgettable evening of elegance and energy.